Enterprising Music Competition
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The Enterprising Music Competition, EMC, is a joint programme for NZ Secondary Schools run by Play It Strange and the Young Enterprise Scheme.
Through the Lion Foundation Young Enterprise Scheme, companies take to market original songs written by students from their school. The Enterprising Music Competition EMC provides an opportunity for students to learn about the commercial side of the music industry by operating as a music business and gives school songwriters an opportunity to have their music promoted by a YES company.
They also have a chance to win the premium award, the ROCKSHOP ALBUM OF THE YEAR.
HOW IT WORKS
Schools form business units who;
- Select 6 – 15 songs from their fellow students
- Arrange for performers, vocalists, arrangers etc
- Record the songs – each by different student(s)
- Promote, market and sell the resulting album
- This will include a concert at the school featuring the songs
There are Three Strands to the judging process;
- the creative worth of the songs is judged by a Play It Strange panel
- the quality of the recording, performances and album artwork etc is judged by a music industry panel
- the success of the business unit in marketing and selling the album is judged by the Young Enterprise Scheme judging panel.
*The winner of the joint marking of Part 1 and Part 2 - will receive the Rockshop Album of the Year Award.
*The winner of all three strands of judging will receive the ENTERPRISING MUSIC COMPETITION award.
This award will be presented at the YES Awards on 5th December.
2011 EMC and the Rockshop Album of the Year
Congratulations ‘Speranza’ from Waikato Diocesan School For Girls for winning
1st Place, Rockshop Album Of The Year
– YES Enterprising Music Competition 2011
also congratulations to the two runner up’s:
HPC Records from Hauraki Plains College and
May Jah 7 from Aorere College.
EMC was first run as a pilot in 2010 to test the process and parameters. The 2011 Enterprising Music Competition (EMC) drew in schools from all over NZ – 22 in total.
The Young Enterprise Scheme encouraged cross-curricular teaching (advocated in the new curriculum) and this happened in some schools with great success. For example, the Hauraki Plains College accounting teacher guided the students through their business planning and annual report while the music teacher assisted with the music album and industry work. This was so successful that the team, HPC Records, took out the overall competition for best regional company in the Waikato – a region known for having a high standard of YES businesses.
The overall winner of the EMC was Moemoea Records from a combined Queens and Kings High Schools team who from the starters gun produced a stunning business plan, sampler CD promo and then a wonderful album that reflected their company values and culture. Moemoea Records were the overall winner based on the product and the business performance and also won the national excellence award in Maori Business for 2012.
It was interesting that two of the overall winning regional teams were music companies in 2011. We can see that the product has engaged students and along the way they have discovered their own talents in business and also some wonderful talent in songwriting and performance within their school.
Introducing Jeff Fulton, Christchurch co-ordinator, EMC
Jeff Fulton is the Christchurch co-ordinator of the Enterprising Music Competition. He is a qualified audio engineer, represents the NZ Music Manager’s Forum in Christchurch, and is a huge NZ music industry supporter through his involvement as a NZ On Air Making Tracks panelist, a talent competition judge and music industry studies tutor at MAINZ. Growing up inspired by the Flying Nun music scene and playing drums with his twin brother on guitar, Jeff is strong advocate for youth music in the South Island. Soon deciding that a career in music was just the ticket – taking him to Auckland and SAE, then the NZ Music Commission, Neil Finn’s office, a short spell at EMI, and on to Christchurch as a founding trustee of CHART – The Christchurch Music Industry Trust. 2012 sees him joining the Play It Strange team to support the EMC in Christchurch.
